The Founders Guide to Startup Accounting

accountants startups

Drafting the right financial pro for your team can make all the difference, turning complex plays into strategic wins for your startup. When you find an accountant who not only keeps your books in check but also assists in strategizing for the future, you’ll know you’ve scored a touchdown for your business. Taking on your startup’s finances solo is a bold move that can be incredibly rewarding.

accountants startups

Having a team of experts – not just accountants, but also lawyers, HR managers, and senior executives – will protect your company as it grows. First and foremost, you will want an accountant that is forward-looking and aims for growth, growth, growth! They should be able to tell you about businesses they have worked with through numerous accounting services for startups stages of fundraising. The other half is actually finding one that you can rely on to serve your accounting needs at the rapid pace of a startup. You will want to make sure you find the right fit for your goals, your industry, and your culture. Here are the things to look out for when looking for an accountant for startups.

How Does Good Accounting Help You Get Ready For Tax Season?

Xero offers three subscription options, and all include unlimited users and a fixed asset manager. Users can set up as many bank connections as they want, and the transactions can be downloaded and categorized quickly. AutoEntry is a feature in Sage Business Cloud Accounting that reduces user workload even further in that users can capture a picture of an invoice—or drag and drop a digital invoice—upload it, categorize it, and save it.

Choose an advisor who “gets” early-stage, Silicon Valley-style businesses. At Kruze, we would argue that a VC-backed startup should have an accountant/CPA (and not just a bookkeeper). Businesses with over six months of runway should consider hiring a real accountant.


If you want to get paid, be sure that you’re regularly invoicing and following up on those invoices. Startup business owners can be a lot of things — an accountant, an attorney, a designer, a chef, a baker, or a skilled woodworker. But properly tracking your financial transactions is part of being a business owner, whether you’re a startup or an established business owner. We feel that Wave is good free software for recording the expenses involved in starting a business, which is why it’s best for startups during their organizational stage. In our evaluation, QuickBooks Online took a hit in pricing, so if affordability is a concern, then a provider like Wave may be a better option. It also lacks a fixed asset manager, so we recommend Xero if that is something you’re seeking in accounting software.

But whatever the economy’s current condition, no business can survive long without tracking every expense and billing for every product. Businesspeople require a reliable accounting application that allows them to download transactions and reconcile their accounts. Startups need solid reporting features, so they understand their business’s financial metrics.

CFO Services

For that reason, we recommend a provider like QuickBooks Online, which gives you easier access to those forms of support. QuickBooks Online is available in four subscription options, and prices are based on the number of users and the available features. Did you know that specific tax incentives and credits are tailored for small businesses and startups?